Warner Bros. Discovery NZ, TBWA and 2degrees worked in partnership to create 2nd Chance Charlie, a unique five-minute episode reality format that aired straight after The Project on Wednesday and Thursday nights for 8 weeks. Five ‘Charlies’ were selected to battle it out on television to win the ultimate prize – a 12-week development and training programme with a Super Rugby Team, plus a $10,000 cash prize.

We utilised all of our platforms to support the show with high impact OOH, Newshubarticles, interviews with the “Charlies” on The AM Show and The Project, social media content and all the episodes were shared on both Three and ThreeNow.

A People’s Choice promotional element offered the chance for audiences to get involved and vote for their favourite.

2nd Chance Charlie was such a hit in 2020, it returned in 2021 this time as a full 30 min show.